Mission Statement:
A blog to encourage returned Latter-day Saint missionaries on their transition from being a full-time missionary to an extra-ordinary saint.
2. Alexa, 22, was raised in a less-active family and served a mission. When she returned home she had a hard time transitioning and finding where she fits in. She stopped attending church on Sundays and developing questions and doubts. She didn't have a place to turn for to support, embarrassed to talk to her family or companions from her mission. She enjoys shopping, baking treats and serving others.
3. Jackie, 30, married and has a three kids. She didn't serve a LDS mission and just returned back to activity in the LDS church. She wants to raise her kids with the Gospel of Jesus Christ, she hasn't had a strong testimony or good scripture study. She hopes to find something to help her strengthen her testimony and guide her in her scripture study. She likes to create science projects, go on field-trips with her kids and write in her journal.
Three Personas:
1. Millie, 24, returned home to a non-member family. She was baptized at age 19 and served a full-time mission starting at age 20. She enjoys reading books in Starbucks and going on drives while listening to indie music. She started to feel inadequate when she returned home, and didn't feel like she had a great support system. She started reading blogs to connect with other women who felt the same way as her.
2. Alexa, 22, was raised in a less-active family and served a mission. When she returned home she had a hard time transitioning and finding where she fits in. She stopped attending church on Sundays and developing questions and doubts. She didn't have a place to turn for to support, embarrassed to talk to her family or companions from her mission. She enjoys shopping, baking treats and serving others.
3. Jackie, 30, married and has a three kids. She didn't serve a LDS mission and just returned back to activity in the LDS church. She wants to raise her kids with the Gospel of Jesus Christ, she hasn't had a strong testimony or good scripture study. She hopes to find something to help her strengthen her testimony and guide her in her scripture study. She likes to create science projects, go on field-trips with her kids and write in her journal.
Marketing Strategy:
Facebook guest posts: I plan on creating a generic template of questions to share with inspiring women who have a story to share. I have different categories I would like to focus on, with that, I will create additional questions and add them to the generic questions. I will send those questions who exemplify the category to inspire other LDS women.
I'm part of two Facebook groups of LDS women, I will add a survey to the page asking questions of what they would like to see and invite them to follow my Facebook page.
On my Facebook page, I will encourage people to be redirected to the blog.
On the blog I created a "Freebies" page, I am contemplating about putting a 'subscribe' button on there in order to download the pages. On that page I want to create scripture study pages for: Book of Mormon, and Gospel Topic Essays.
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