***updated
FACELIFT:
For about a week I worked on rebranding our Facebook page. I made a new profile picture and cover photo. The old profile picture was a far away picture of all the staff in the office in front of the Holland building. The picture was outdated due to staff no longer working in the office and new staff added in. I found a picture of students sitting at a picnic table looking like they were working on homework, the picture was too bright so I burned the highlighted areas to make the background more blended in. I pasted one of the academic DSU logos on top and turned it from red to white to make it pop out more.
For the cover photo I wanted to emphasize DSU moto “active learning. Active life.” I had the active learning covered in the profile picture, so I wanted to show off the Southern Utah beauty by choosing a photo from Zion National Park. I added another DSU academic logo, and under it I put our moto hoping that those who view it would make the connection. Before it was a cheesy picture with staff members holding signs that read “We are here ^^”. I kept both images up to show the difference in marking.
For the cover photo I wanted to emphasize DSU moto “active learning. Active life.” I had the active learning covered in the profile picture, so I wanted to show off the Southern Utah beauty by choosing a photo from Zion National Park. I added another DSU academic logo, and under it I put our moto hoping that those who view it would make the connection. Before it was a cheesy picture with staff members holding signs that read “We are here ^^”. I kept both images up to show the difference in marking.
ABOUT PAGE:
before:
after:
I added the map, location and contact information so that it could be viewed visually. I also added the hours so students would be able to know when they are available to come speak with a career counselor. Nothing is more frustrating than realizing that the establishment you're trying to go to is closed, especially when it's a food place (that's just heartbreaking). I added the link to our Instagram, most of the Instagram posts were also shared onto the Facebook page.
EXAMPLES OF POSTS:
ANALYTICS:
Comprehensive Analytics from January - April
As for what worked and what did not with my Facebook posts, I don’t have a solid answer. It was never consistent. I would posts different times of the day to try and find what the optimum time was for the Career Center. I couldn’t find a consistency, it was different each time. I would post something at let’s say, 9 am on one day and get 300 reached, same time a different day and get 40 reached. It was never the same, the posts were even similar in style but different content.
However, one correlation that I did see through Facebook and Instagram was when I used real photos of actual DSU students those posts got the most likes. On Facebook, because of the tags it showed up on their personal Facebook which gained a greater outreached. I noticed that my best friend who lives in Oregon and her grandmother who lives in Texas ‘liked’ and ‘commented’ on the post. On Instagram most of the posts ended up on the ‘Explore’ tab. Those posts definitely received the most interaction.
When I would ask questions to my audience to increase engagement, I never received any answers. So, that was a bummer. I was almost tempted to even comment from my personal account, but that would be at an all-time low.
The times when we received the most followers was when we were paying for our event to ‘reach’ out to a greater population. Yup, that worked.
Something we could have done to market or promote the career center more would to be talking about it more with the students in meetings that counselors had. OR promoting it at events that we were hosting, like, “hey! Come follow us on our sweet social media to know more.”
However, one correlation that I did see through Facebook and Instagram was when I used real photos of actual DSU students those posts got the most likes. On Facebook, because of the tags it showed up on their personal Facebook which gained a greater outreached. I noticed that my best friend who lives in Oregon and her grandmother who lives in Texas ‘liked’ and ‘commented’ on the post. On Instagram most of the posts ended up on the ‘Explore’ tab. Those posts definitely received the most interaction.
When I would ask questions to my audience to increase engagement, I never received any answers. So, that was a bummer. I was almost tempted to even comment from my personal account, but that would be at an all-time low.
The times when we received the most followers was when we were paying for our event to ‘reach’ out to a greater population. Yup, that worked.
Something we could have done to market or promote the career center more would to be talking about it more with the students in meetings that counselors had. OR promoting it at events that we were hosting, like, “hey! Come follow us on our sweet social media to know more.”
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