For my ad I had chosen to focus on students who were in high school and obtaining an associates degree. The reason why I put that as an indicator is because of the transitioning period in their lives, I want them to know that the career center is there to help guide them to something that works for them. That they know that they have resources to help them rather than trying to figure things out on their own.
Not only that I had put a focus on people interested in nursing, health care, social media and business. With the new degrees Dixie is adding to their colleges, I wanted that focus to reach out to the students who are interested in that. Dixie will be add Promotional Health, which is basically Public Health, and focusing more on the Health and Sciences aspect. Dixie is also adding more emphasis, minors and certificates in the Business departments.
I would change the writing headline now that I'm reflecting back on it to something like this: "are you struggling finding which major you fit into? Are you hoping to gain more experience by working in an internship? Come into the Career Center & talk with a counselor on how you can be the best you!" I feel that is more friendly and welcoming. Letting them know that the Career Center wants them to be their individually best! Rather than trying to shape them into a cookie cutter.
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